August 13, 2020 10:26

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Japanese luxury fruit come to Vietnam with a high price

08:39 | 09/04/2017

A peek at the display showcases at markets throughout Vietnam are increasingly revealing expensive Japanese treasures of a surprising kind.

japanese luxury fruit come to vietnam with a high price

Red mango. Japanese specialize in selling mouth-watering produce at eye-watering prices. This mango sells for US$50. Fruit purchases in Japan are tied to social and cultural practices.

japanese luxury fruit come to vietnam with a high price

Biwa or loquat run US$90 for half a kilo. Fruit like these are considered by Japanese as an essential part of their diet. They also play an elaborate ritual part in extensive gift-giving practices.

japanese luxury fruit come to vietnam with a high price

White strawberries go for US$45 for half a kilo. A Japanese grower reports it’s hard getting their shape just right. It’s taken him 15 years to reach this level of perfection.

japanese luxury fruit come to vietnam with a high price

Watermelon. Japanese melons fetch nearly US$30 per kilo. Across Japan, such products regularly sell for tens of thousands of US dollars at auction houses— with one reportedly selling for US$27,240.

Source: VOV