The Ministry of Industry and Trade has continued to co-ordinate efforts with relevant ministries and associations in order to deploy a range of trade promotion activities aimed at expanding the export markets available for domestic farm produce.
The Vietnam Trade Promotion Agency (Vietrade), in collaboration with the Vietnam Food Association, plan to send trade promotion delegations to the US and Mexico in late July 2019 to gain insights into their markets with a total of 21 Vietnamese businesses set to participate.
According to representatives from Vietrade, the scheme is part of a host of activities which is designed to implement the government’s guidelines on expanding into the North American region and
providing support to rice export businesses in gaining entry into major markets in order to avoid dependence on one location.
To ensure the efficiency of trade exchange, Vietrade has set out strict criteria for firms wishing to participate in trade promotion activities. This includes their export capacity, prestige, competent business performance over the previous two years, and achievements in exporting rice to the US and Mexico.
In September, more Vietnamese enterprises are due to attend Asia Fruit Logistica HongKong 2019, with the aim of helping farm produce processing businesses make inroads into new territories throughout Asia.
Farm produce is one of the nation’s strongest potential export items and currently enjoys a presence in 200 nations and territories worldwide.
Several key products of the country including rice, coffee, pepper, and cashew nuts, account for large market shares globally in their respective sectors.