September 25, 2018 17:56

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E-commerce Development: Do not let the gold fall!

08:16 | 30/10/2017

VCN- Vietnam is a country with the strong development of information technology, with the aim of revolution 4.0, e-commerce is expected to "flourish". However, in order to bring the maximum effect form e-commerce, the Vietnamese enterprises and the related agencies need to overcome many barriers and difficulties.

e commerce development do not let the gold fall
E-commerce is expected to "flourish", support the import and export enterprises effectively. Photo: collected

Barrier of human resource

According to a survey of the e-Commercial and Information Technology Department (the Ministry of Industry and Trade - MOIT) for the import and export enterprises in 2016, up to 32% of the enterprises set up the business relations with the foreign partners via online channel, 11% of the enterprises participated in the e-commercial floors, and 49% of the enterprises had websites. By 2016, the number of member accounts in Vietnam on the Alibaba.com website reached 500,000 members. In addition, not only small and medium enterprises attached importance to the application of e-commerce in the import-export activities but also the large enterprises were moving to this trend, considered it as an important tool, the "golden opportunity" in the market development strategy.

However, despite grasping and understanding the opportunities of e-commerce for the import and export activities, not all enterprises could do a good way. According to MS. Nguyen Thi My Hanh, Chairman of the Board of Directors, General Director of Hai Anh International Fashion Joint Stock Company, the company in manufacturing and trading the fashion products, so she had understood the advantages of e-commerce application in promoting the products and brands. But due to inadequate human resources and lack of in-depth knowledge of e-commerce, the company had just implemented in some e-commerce websites in the country, had been still in the learning process to operate in international e-commerce websites.

With the goal of boosting export in 2018-2020, Ms. Hanh said that the company was learning and working, accumulating funds further to be able to apply e-commerce effectively. But if big enterprises or FDI enterprises had been investing heavily in e-commerce because they had the good and experienced human resources, good financial strength, the domestic enterprises that were mostly small and medium ones would be not enough condition to development; Even, many enterprises would have still difficulties when the leader did not know how to orient, focus on the e-commerce development.

Speaking about difficulty of the enterprises for human resources, Mr. Nguyen Dinh Hung, Chairman of EDX Group (the company specializes in providing the support and training services on e-commerce) said that the difficulties of Vietnamese enterprises were not to understand correctly what e-commerce was, how to do it effectively, they had just understood that e-commerce was the form of online sales. But the biggest difficulty for the small and medium enterprises when implementing e-commerce was the lack of qualified human resources on e-commerce because almost intensive workforce had been “swallowed” by the large enterprises. Currently, our country had just about 5 e-commerce training universities, but the training program was written in 2005, while e-commerce was a constantly changing field, these universities had trained the theory lessons basically, so the students could not meet the actual requirements of the enterprises.

Need to give up the "eating fast"

Recently, the Hanoi Association of small and medium enterprises has established an e-commerce club with the aim of promoting intra-regional trade among members, supporting the enterprises in the e-commerce-related activities, exchanging experience… The enterprises expected that this would help promote e-commerce activities, because according to Mr. Quoc Anh, Vice President and General Secretary of the Hanoi Association of the small and medium enterprises, there had been only about 10% of the enterprises in Hanoi interested, put products on the online transaction currently.

According to the opinions of enterprises, besides supporting and promoting e-commerce, the enterprises needed the support and cooperation for the activities before and after e-commerce. Accordingly, the enterprises needed the training units to provide regular, formal and qualified personnel; The enterprises also needed to train their leaders and members on e-commerce, to understand e-commerce better and from that, they could set up the appropriate strategies for the business development. Especially, according to the opinion of some enterprises, the enterprises implementing e-commerce signed, found the customers but transporting, supplying goods to customers faced many difficulties, costs were up many times.

In this matter, Mr. Nguyen Dinh Hung said that the enterprises doing e-commerce had to abandon the psychology of "eating fast" but had to accept doing gradually, learning while doing, cultivate experience. When solving the difficulties to understand e-commerce, the enterprises that had done traditional business would be easier to cooperate and provide the goods to the customers because they had experience and skills. With start-up enterprises, according to Mr. Hung, these companies involved in ecosystems, cooperated with each other to solve difficulties and help to exploit the benefits of e-commerce effectively.

With the same point, Mr. Mac Quoc Anh added, the enterprises should connect together through the intermediary organizations and associations, to come up with the most reasonable arrangements in support of activities related to e-commerce. Typically, the Hanoi Association of small and medium enterprises made agreements with the transport and logistics companies to find the optimal transportation methods, such as general cargo, general transport to reduce cost… This requires the flexibility, initiative of the enterprise themselves to change the way of doing business.

According to the Ministry of Industry and Trade, in the period of 2016-2020, the growth rate of e-commerce in the retail sector would reach about 20% per year and reach about US$ 10 billion by 2020. This would be a positive figure if the enterprises and the management authorities changed the method, the acknowledgment way together to create close cooperation and link, to break the barriers for e-commerce development as expected.

By Huong Diu/ Binh Minh