To achieve a target of US$6 billion in export revenue, the coffee industry must improve its output, the quality of products, and added value, said Luong Van Tu, chairman of the Vietnam Coffee and Cocoa Association (Vicofa).
At a November 14 press conference in Hanoi to introduce the first Vietnam Coffee Day, Mr. Tu said the coffee industry has been growing impressively over the past three decades. Vietnam’s coffee output made up just 1% of world market shares in 1991, but that figure rose to nearly 20% in the 2015-2016 crop year.
The industry has made great efforts to fulfill two chief targets: maintaining its place as the second biggest producer and exporter of coffee beans in the world, and stepping up the processing of instant and roasted coffee, as well as other coffee products in order to increase export value from the current US$3 billion to US$6 billion by 2030, said Mr. Tu.
The organizer of Vietnam Coffee Day said the first event is scheduled to take place in Da Lat city in the Central Highlands province of Lam Dong from December 9-11. A host of activities will be held during the event, including an opening ceremony and an international seminar on the new development stage of Vietnam’s coffee industry with the participation of an international panel of delegates.
At the event, a ‘coffee space’ will present the famous coffee products from across Vietnam. Visitors will have a chance to enjoy high quality coffee products, learn about the coffee culture of different regions, and tour hi-tech coffee production and processing models in Lam Dong.
The event will be an excellent opportunity for businesses to gather market information, share experiences, advertise their products, and seek partners to expand consumption markets.